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Juicy Couture - Spring 2011

Soft and Romantic Meets A 70’s Casual Attitude, plus a Touch of Coachella Chic

For Spring 2011, Juicy Couture energizes their beloved high-low aesthetic with playful variations on masculine/feminine, rugged/polished, and preppy/sophisticated. Fresh off a winter spent in both snow and sun, the Juicy girl gets even more creative with a mix of modern relaxed style and party dressing.

The season’s early deliveries pair two perennial themes: the softly feminine look of the 1970’s and today’s utility-inspired outerwear. Romantic trench jackets and utilitarian pants add structure to enchanting silk dresses and tops, while sporty stripes lend a laid-back touch. Fresh items like the ruffled leather jacket, skinny cargo pant or the faded washed silk dress are destined to become coveted Spring essentials.

Coachella-inspired sundresses, cardigans and coquettish camis lead the Juicy girl into late Spring with an easy, adaptable style just right for any occasion or event. Flowy silhouettes and fruity sorbet colors are synthesized with cream lace and country gingham for a look of understated chic.

Of course, no ensemble is complete without the perfect accessories. Natureinspired pieces like the pave bird necklace, stone wrap bracelet and wooden sandal add an earthy complement to the collection. The new Riviera collection of handbags is crafted of butter leather with Juicy Couture’s signature turn lock hardware detail.

The Juicy Couture spring collection of apparel and accessories can be found at all Juicy Couture boutiques and in select department stores worldwide. The apparel collection ranges from € 80 for basic tops to € 339 for dresses, while handbags range from € 90 for a signature canvas tote to €395 for leather quilted bags. The jewelry collection varies from € 90 for cocktail rings to € 100 for dramatic multi-strand necklaces.

About Juicy Couture
Juicy Couture is the world’s most irreverent, fun and on-trend lifestyle brand for women and girls of all ages. Whimsical, confident and feminine with an edge, Juicy Couture was founded in Los Angeles by two fashion-obsessed best friends. Known for making the track suit an icon of casual luxury, today Juicy Couture is a global phenomenon with an assortment that spans fashion apparel, handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga and baby. Juicy’s newest collection, Bird by Juicy Couture, is an elevated assortment that meshes streetwear chic with pedigreed luxury to create s quintessential wardrobe for the modern, downtown muse. Juicy Couture is available in the United States through approximately 100 Juicy Couture and Juicy Couture Outlet stores, in select department stores, and online at The World of Juicy is expanding at an unprecedented pace, and Juicy Couture is currently available in approximately 60 countries through retail destinations in the UK, EU, Middle East, and Asia.

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